Translated in English as 'king', Tlatoani is the Aztec term for it's most honorable ruler of the land in his city. Vincent Alvarez was aptly named "King of LA" by the general skateboarding population, and he hasn't slowed down since—even getting his hands dirty building spots in his local community of EAST LA — a beautiful area with a strong connection to culture. The power of V. Alvarez can't be tested, here's to the next ten years!